Social Media Paid

Social Media Paid

Create targeted adverts on Facebook to reach thousands of active audiences and meet big business goals. Facebook is world’s most popular social media channel with over 1 billion users and nearly 900 million visits every day. You can target audiences based on multiple parameters to get relevant and anticipated results.

  • Avail streamlined targeting and retargeting options. Target customers in your niche marketing to targeting based on demography, age, interest and more.
  • Tap into larg mobile audience base. Enable users to purchase items when they are on the go.
  • Facebook provides powerful analytics tools to help advertisers monitor and modify their ad campaign to get high-quality leads and prospects.
  • Facebook has one of the most faithful user base who check on their phone multiple times a day. This gives advertisers an opportunity increase brand awareness.
  • omain Ad: This ad is displayed in the right size and can be implemented at a very low price. This is employed to increase traffic and leads.
  • Page Post Link: Also called as ‘Newsfeed Ad’, this is one of the most common ads employed on Facebook. It offer larger space than ‘Domain Ad’ for content so that businesses can describe themselves better. It also results in high ROI ad gives a generous engagement boost.
  • Multi-Product Ad or Carousel Ad: This is one of the most common Facebook Ads used by ecommerce industry for sales, page likes and brand expansion. It is mobile friendly, which makes it one of the most useful and profitable ad.
  • Canvas: Canvas is the new tool in the Facebook Ad toolbox. It is one of the most creative, storytelling and dynamic app, perfect for all types of business. The ad is hardwired to be impressive, but it is mobile-only.
    Page Like, Page Post Photo, Page Post Videos: These the ad types are designed for likes and engagement. They are the most commonly used campaign by companies around the world, because of its high ROI and it meets its goal.
  • Facebook ad types are vast, and here are some other ad types: Event, Offer, Mobile app, Desktop app etc.
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  • With AdWords, you will be able to target your ads directly to a specific group of potential customers as per your brand’s needs. AdWords has made it easier by providing multiple targeting methods which can be adjust on various parameters to suit your needs. The ads show-up when a target audience is searching products and services related to yourindustry.

    AdWords begins with a ‘Campaign’ which will be created based on your advertising goals.

    Here are the Campaign types…

      • Search Network only
      • Display Network only
      • Shopping
      • Video
      • Mobile Ads

    Each campaign type has its own purpose and results. For example, ‘Search Network’ campaign is created when your want to show ads on Google.com to get more visitor to your website. The campaign will determine where and when the customers will see your ads, however you need to make this more specific by setting proper targets.

If you sell products through the ecommerce giant: Amazon.com, you need Amazon shopping campaign for higher product sales. With Amazon shopping ad you can take your product lists right to the surface of search engines. It facilitates you to show relevant products based on the keyword search on the search engine. This enables you to target more relevant and interested customers in the market.

3 Options of Amazon Ads:

  • Recommendation Ads: This enables advertisers to make Amazon automatically present products to web viewers according to the contents present in a web-page they are browsing.
  • Search Ads: In this type, the ads are shown on the search results, determined based on the keyword or search-phrases typed by user.
  • Custom Ads: This enables you to promote only the products that you want to promote.

If you have a business set-up, you need to have a LinkedIn account. Being the best professional social media platform, it provides essential tools and features to turn your business into a brand in your niche market. With recent acquisition of LinkedIn by Microsoft, business are expected to see powerful collaboration features. LinkedIn makes it easier for HRD, sales team as well as corporate professionals to connect and share knowledge.

Reach Professional Audience:

    • More than 400M active professionals
    • Promote your brand to a more professional and mature audience

Target Professional Based on:

    •  
    • Job Title, Function and Seniority
    • By Industry and Company Sizemore targeting options

Create easy and effective ads

    • Launch self-service campaigns
    • Managed campaigns with dedicated Account Team support

Deliver real results

    • Build awareness among quality audiences and drive quality leads
    • Measure and optimize with powerful reporting and analytics tool both in-built and third-party

Video advertising is the hottest new tool in digital marketing industry. With increasing mobile and tablet devices, video (both motion picture and animation) has become an integral part of mobile and web ad strategy. We will create engaging video ad for product marketing, brand building, and services promotion on multiple video ad platforms. We will create…

  • In-stream video advertising

  • Display video advertising
  • Social video advertising
  • Mobile video advertising

Why Us?

  • High-Quality production.
  • Cater audience interests as well as device requirements.
  • Relevant content targeting.
  • Retargeting across multiple devices.
  • High impression and conversion rate.
  • Monitor and Improve video production efforts.
  • Display strong calls to action at the beginning and end of videos.
  • Incorporating compelling content and imagery within the first few seconds of videos.

Twitter Ad is an objective based campaign, designed to get you the desired results to drive action and add value to your business. Create campaigns customized for numerous business goals such as increasing website traffic and driving brand awareness.

We can provide you a number of free analytics tools to help your analyze, and optimize campaigns. We can help track impressions, results, cost-per-result across multiple campaign objectives. Our expertise and experience in Twitter Ad will take you to the front of potential customers who are interested in your business and products.

Twitter Ads campaign types:

  • Increase Traffic, Conversion, and Sales:

     

    Increase user engagement and stimulate interest around your products and services. Showcase your business to bring audiences to your website.

  • Build Audience:

    Twitter is the perfect social media platform to create brand loyalty and thought leadership. Over 90% of the respondents of a survey said they plan to purchase a product they saw on a social media platform.

  • Increase Engagement:

    Followers on Twitter love to discover better content and engage in interesting conversations. Post your best content to get the highest response.

  • Mobile App Promotion:

    Only 20% of Twitter’s users are on web and rest of the world is on mobile. This is the perfect time for mobile app promotion.

Google shopping Ad is a must-have tool for every retailer, who want to promote their online and local inventory. At its core, the campaign works like a sales generator, however you also get dramatically increased traffic. Get high-quality leads both to your online website and the local store.

Benefits

Remarketing can be strategically used in your advertising campaigns to drive very high return on investment (ROI).

After we create your campaign, your products will be placed on search pages with a photo, text, price, store name and a small description. Campaigns are customized to target only potential customers who are more likely to buy the products you sell.

Benefits of Shopping Ads:

    • More Return on Investment (ROI): As many customers have already decided on the product they want to buy and if you present those products with product listing ads, there will be significant reduction in CPC (Cost Per Click) and increased CTR (Click Through Rate), which will result in high ROI.
    • With e-commerce getting mobile, product listing ads will bolster brand presence and sale in mobile devices.
    • PLA on Google provides better control over your campaign and powerful customization features to streamline product feed in search results. Plus it helps to manage larger inventory.

Google shopping Ad is a must-have tool for every retailer, who want to promote their online and local inventory. At its core, the campaign works like a sales generator, however you also get dramatically increased traffic. Get high-quality leads both to your online website and the local store.

Benefits

Remarketing can be strategically used in your advertising campaigns to drive very high return on investment (ROI).

After we create your campaign, your products will be placed on search pages with a photo, text, price, store name and a small description. Campaigns are customized to target only potential customers who are more likely to buy the products you sell.

Benefits of Shopping Ads:

    • More Return on Investment (ROI): As many customers have already decided on the product they want to buy and if you present those products with product listing ads, there will be significant reduction in CPC (Cost Per Click) and increased CTR (Click Through Rate), which will result in high ROI.
    • With e-commerce getting mobile, product listing ads will bolster brand presence and sale in mobile devices.
    • PLA on Google provides better control over your campaign and powerful customization features to streamline product feed in search results. Plus it helps to manage larger inventory.

Remarketing Ad’ is a strategy to convert casual web visitors to potential customers. The ad is targeted to people who have browsed through your website or mobile app but left without making a purchase. Here, remarketing helps your business to reconnect with them by presenting relevant ads while browsing on the web, using mobile apps or doing a Google search.

Benefits

Remarketing can be strategically used in your advertising campaigns to drive very high return on investment (ROI).

  • Reach out online audience when they are most likely to buy your product, it could be while they’re visiting your website, browsing web or using mobile apps.
  • Create tailored lists to achieve required marketing goals. For example you can create a separate lists for visitors to browse through your website but don’t buy products; you can create separate advertising campaign for them.
  • Opportunity to reach large-scale audience by showing-up your ad to potential customers who are using Google search or using mobile apps. This is all part of the Google Display Network.
  • Make your advertising efforts more cost-effective with automated bid strategies such as targeted CPA, and ROAS. Real-time bidding can help calculate the best bid for a user who is viewing your ad. There’s no additional cost to using Google’s auction.
  • Create ad easily with multiple text, image and video for free with Ad gallery. Easy scaling opportunity across multiple devices.
  • Most importantly you can generate reports of your campaign with Google Insights. Google Insight is a sophisticated tool which lets your monitor and improve your campaign

Bing Ads give you an opportunity to launch pay per click advertising campaign on both the Bing and Yahoo! Search engines. Get increased traffic, brand presence and most importantly sale. You will have high-quality leads at your disposal both online and at the local store.

Benefits of Bing/Yahoo Advertising:

  • Bing ads has less competition compared to Google, for this reason small and medium-scale companies see cheaper cost per click (CPC) and higher ROI.
  • Bing provides extensive control over your ad campaign and has flexible device targeting option. It also has better social extension than Google.

types of social marketing

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