Social Media is an essential digital marketing object for your business. Social Media platforms mainly Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest help you to connect with your targeted customers, increase brand awareness, keep your presence updated and boost your sales and leads. This is one of the most important features of digital marketing which offers incredible benefits by reaching millions of customers worldwide. On average, users are expected to spend 33 minutes a day on these platforms. If your business presence is not on social media then you are losing a bigger platform to reach your targeted customers.